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VP of Sales - MBA - Team Leader/Manager -National Account Sales - Food/Drug/Mass/Outdoor/Speciality - Project Management/Private Label - Ethical/Passionate/Dynamic Winner with 20+ Years of Experience - Near 60506

About Me

High-impact Senior Executive who creates and executes the forward-thinking strategies that advance companies, product lines and their customers to new levels of market competitiveness, retail success and revenue growth. Proactive leader who leverages a strong sales and marketing background with global supply chain, international expansion, distributor partnerships, operations, and financial management experience to uncover new opportunities, revitalize operations, and grow revenues and business faster. Extraordinary relationship builder and recognized industry thought leader who works as a partner to advance key initiatives, while motivating, mentoring, and aligning organizations and people to succeed. Possess leadership and strategy capabilities that bring competitive advantage, communication and synergistic processes to drive measurable value.

My Skills

  • Team Leadership
  • Team Building
  • Sales Growth
  • Corporate Strategy & Strategic Planning
  • Channel, Broker, Distributor Sales
  • Customer Acquisition
  • Read More

My Education

Keller Graduate School of Management

Business Management


Focus on Project Management

University of Illinois Chicago




  • 2005 - 2019
    Vice President of Sales
    LCI Brands, Inc
  • 2000 - 2005
    Catalog Initiative Manager & Regional Sales Manager
    Enesco Group Inc.
  • 1998 - 2000
    Regional Sales Manager
    Russel Stover Candies
  • 1995 - 1998
    Dual Key Account Manager Biscuit/Bakery
    Pepperidge Farm

My Success Stories

Sales increase img Sales Growth

Year after year Sales Success. History of exceeding Sales Budgets and Goals. Built strategic vision for sales, delivering 200% revenue increase while VP of Sales. Increased Sales from $6.8M to $20.4M. Double digit growth 10 out 14 years

Cairns corporate group team building adventure medium res Team Building

History of building "Best In Show " teams that work hard, understand goals and expectations and have fun!

My Resume


"I worked with Ray at LCI for 10 years. During that time, Ray made an impact by growing revenue and expanding our product line to new customers. He established or enhanced our relationship with REI, TJ Maxx/Marshalls/Sierra Trading, independent specialty stores, Office Depot, Staples, Nordstrom’s Rack, Target, and especially Bed Bath and Beyond, among others. He is a hard worker who always considers the customer, and the company’s service to them, a top priority. Ray is always up for a good challenge, and helped the company navigate new customer demands, a changing sales force, new distribution opportunities, technology improvements, demand forecasting, and the external pressures of government and legal changes on the retail and wholesale environment. Ray is quick to see both issues and opportunities as they present themselves. He is interested in the business and reasonably weighs the pros and cons of a given business opportunity. On a personal level, I’ve always found Ray to be honest, reliable, and loyal to his customers and co-workers. Ray is the first guy to come to your aid and is truly one of the good guys."

- Brian Luczak Chief Operating Officer at LCI Brands